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A mobile experience that turns people away

Just in case you aren’t aware, not having a mobile friendly (“Responsive”) website is a major problem if you don’t want your site to be doing your business more harm than good. A responsive website is one of the main priorities for your site’s design.

There are two vital aspects to consider…

1. Your visitors: With a non-responsive site, visitors have a poor experience, affecting your business negatively, and turning many people away.

2. Search Engines: Google penalises non-responsive sites (for searches made on a mobile device), and ranks responsive websites first in search results.

Obviously, people use their phones and tablets a lot (normally more than 50% of your traffic), and a website that doesn’t display well, has messed up layouts/elements, or is hard to read and navigate etc. won’t do your business any favours.

A visitor’s impression of you and your business relies a lot on what your site looks like and how it works on smaller screens. A large percentage of visitors go to a competitor’s website after a poor mobile experience!

And as mentioned, with Google penalising websites for not being mobile friendly, if you have an old website design that isn’t responsive, you aren’t going to rank as high as you might. How many leads are you losing out on because of this?

It’s best of course to avoid all the above by providing a search engine friendly, consistent user-experience, on all devices – desktop, tablet, and especially mobile.

Get personal help with your website…

I can perform a full audit of your website for you, and give professional feedback and recommendations for your content, navigation, layout, Search Engine Optimisation, and more. It would be great to chat. Please email victor.taylor@aspectavenue.com – or call 07803 817 970. Best times to phone are normally Mon-Fri, between 10am and 3pm.

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