About Aspect Avenue

Hi, I’m Victor Taylor, and I’ve worked as a freelancer for the past 20 years. I wouldn’t have it any other way!

In that time – mainly as a web designer/developer and consultant – I’ve been involved with a variety of business ideas, and worked with a wide variety of business types, large and small.

I understand the struggles that freelancers can face, and now have a mission to help others navigate the freelancing world and create a reliable and enjoyable business.

I’ve experienced and learned a lot along the way, and acquired the business acumen and knowledge that will help me to guide you to lasting and sustainable success.

Victor Taylor

Victor Taylor

The Story of Aspect Avenue


The idea for Aspect Avenue grew gradually while I searched for a new career path in 2020. Over about three to four months, I painstakingly built the foundations of the Aspect Avenue website, which included several unexpected technical problems and challenges related to the ‘community’ features. After testing and developing things more with the help of early members, the site was all ready to go, neatly in time for the New Year of 2021.

Starting a podcast

In January 2021 I decided to launch a Podcast too, to help freelancers. I couldn’t think of the right name for it, until one Monday morning when I woke at around 3 a.m. I couldn’t get back to sleep, but my brain suggested the name for the podcast: ‘The Freelancer’s Friend.’ It took some time to get set up as I wanted it to be a quality, and weekly podcast. The first episode was released in March 2021 and, from the second episode that came out in the April, I started to film the episodes too (View and Subscribe on YouTube).

Major changes

By late April 2021, the podcast was getting going nicely. The Community Area of the website however wasn’t as popular or needed as expected. Maybe if it had been given more time until Aspect Avenue’s following increased enough, it might have started getting used by members…but my ideas for the company’s business model were changing, and also, the community features software and membership software among other things were still causing technical problems on the website. So after checking with members, I closed the community aspect of the site.

In the end, it was decided that the best way to help freelancers – while also being able to have a viable business model – was to:

  • Continue with the weekly email for subscribers (which was starting to include more content and resources).
  • Continue with The Freelancer’s Friend (as was intended anyway!)
  • Develop a comprehensive Learning and Coaching Programme, to help freelancer’s to achieve lasting success.

The Programme (currently being developed at the time of writing) will include an online course along with personal coaching and mentorship to ensure real results for the client.

To be continued… 

Subscribe to the Aspect Avenue weekly email for more freelancer support

An Empowering Companion on Your Freelancing or Solopreneur Journey!

Delivered every Wednesday, with freelancing tips, strategies, ideas, news, and more…