
Not being consistent
If your website has inconsistencies it can give your visitor a poor experience, make browsing more difficult, and reflect negatively on you and your business.
There are many benefits to running a blog on your business website, but often, even if started off well, a blog section gets left behind and unused, or is rarely updated. A blog that’s not had a new post for months or years can give negative signals about your business.
A blog can be very worthwhile for the site owner over time, if posts are published regularly. Benefits include: boosting search engine optimisation; developing relationships with potential and existing customers; establishing your authority in your industry; connecting with people by showing the personal side of your business; providing value, and engendering trust; generating leads and email sign-ups; creating opportunities for people to share your content…
There are more great reasons to keep your blog active, as I talked about in Website Oversight number 8: Never changing content.
But, if frequent posting just isn’t an option for you, and your blog section has gone stale – and if old blog posts don’t generate traffic to your site – I’d suggest you close your blog section down. Possibly use any old post content to create social media posts, or turn the content into info products, Lead Magnets or similar.
Another option, if you can’t post regularly, is to hide the publish dates on posts if your content is evergreen. Make it into more of a resources/information section.
Either way, it’s a good idea to address the situation if you have an inactive blog on your business’s website.
Here are a few ideas for what you could be posting about (as a single post or series of posts):
I can perform a full audit of your website for you, and give professional feedback and recommendations for your content, navigation, layout, Search Engine Optimisation, and more. It would be great to chat. Please email victor.taylor@aspectavenue.com – or call 07803 817 970. Best times to phone are normally Mon-Fri, between 10am and 3pm.
If your website has inconsistencies it can give your visitor a poor experience, make browsing more difficult, and reflect negatively on you and your business.
I talked about Content and Information Overload in Website Oversight number 5. On the other end of the spectrum are websites with ‘not enough’ content
More than just a subjective opinion about styles and colours, this is about the overall visitor experience, the readability of your site’s content and navigation/links
I’d say that having pop-ups on your site should be avoided as much as possible, or altogether. Or at least implemented in a thoughtful way.
There are still a lot of websites frightening potential customers away and putting the site owners’ businesses at risk due to not having SSL security
A very large percentage, maybe more than 75% of website owners, don’t use analytics tools to track their site’s performance. You invested time and money
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