An inactive blog section, and what to do with it
22 September 2022
There are many benefits to running a blog on your business website, but often, even if started off well, a blog section gets left behind
Broken or confusing links
When was the last time you checked your website for broken links?
It might seem trivial, but these little things matter when it comes to making the right impression, engendering trust in your business, and helping your prospects and customers.
A negative user experience of any kind can make your visitor leave your website without engaging or completing transactions.
Also, Google and other search engines view broken links negatively, so the more you have, the more your site will be pushed down the search rankings.
Broken links happen mostly with links to external websites rather than links to other pages in your own site, but both can happen for various reasons.
There are a variety of ways you can automate the process of checking for broken links, or do it quickly. Search for ‘website link checkers’.
Also, when creating new pages, always test them. And if moving content to a new page/section, be sure to set up a redirect for anyone trying to access the old URL.
Why not quickly check your website’s links today?
Get personal help with your website…
I can perform a full audit of your website for you, and give professional feedback and recommendations for your content, navigation, layout, Search Engine Optimisation, and more. It would be great to chat. Please email victor.taylor@aspectavenue.com – or call 07803 817 970. Best times to phone are normally Mon-Fri, between 10am and 3pm.
Latest Website Tips
Not enough content and information
15 September 2022
I talked about Content and Information Overload in Website Oversight number 5. On the other end of the spectrum are websites with ‘not enough’ content
Issues with font colours, styles and sizes
1 September 2022
More than just a subjective opinion about styles and colours, this is about the overall visitor experience, the readability of your site’s content and navigation/links
Unwise and illogical use of pop-ups
25 August 2022
I’d say that having pop-ups on your site should be avoided as much as possible, or altogether. Or at least implemented in a thoughtful way.
Lack of security and safety
10 August 2022
There are still a lot of websites frightening potential customers away and putting the site owners’ businesses at risk due to not having SSL security
No performance tracking
3 August 2022
A very large percentage, maybe more than 75% of website owners, don’t use analytics tools to track their site’s performance. You invested time and money
