LinkedIn for Freelancers – 23 Interesting LinkedIn Statistics (2021)

If you’re a Business-to-Business freelancer, you are no doubt on LinkedIn. Other platforms are great, but LinkedIn of course is built for professionals and revolves around work. It also has a more receptive audience in general, when it comes to pitching your business in a non-spammy way.

As a reminder that LinkedIn is worth spending your time and marketing efforts on, here are 23 statistics about LinkedIn that are useful to know…


It is 18 years old, and still going strong today, with some interesting things on the way – such as a new Marketplace feature for freelancers, due to go live around September 2021. I’ll be talking more about that as things develop of course.


A majority of B2B content marketers – 96% – use LinkedIn for authentic social media marketing.


It can be used in more than 20 languages.


Its ‘remote job’ postings increased by 250% in 2020, during the COVID-19 pandemic.


LinkedIn is considered the most trusted social networking business.


It officially has 722 million members.


More LinkedIn users are men – 57%.


The majority of LinkedIn users – 76% – are outside of America.


There are more than 29 million members in the UK.


Users are mostly between 25 and 34 years old.


In 2020, when people were spending a lot of time at home, there was a 55% increase in LinkedIn conversations, a 60% increase in content creation, and live streaming increased by 437%.


57% of traffic comes through mobile. This hasn’t changed since 2018.


LinkedIn has 15 times more content impressions than job listings.


Image posts get twice as much engagement as plain text posts, and bigger images do even better.


Users are 20 times more likely to re-share a video than an image.


LinkedIn ads have more than 200 targeting characteristics. There are many different ways to make sure your ad is connecting with the best audience for it.


Apparently, when people see your ad on LinkedIn, they are 33% more likely to want to purchase your product/service.


LinkedIn’s users drive business decisions. Four out of five users encourage business decisions.


33% of decision makers use LinkedIn to do their product research.


Brands get seven times more reactions and 24 times more comments on live streams than they do on normal video uploads.


People posting every week on LinkedIn get a higher engagement rate


People who put time and effort into their profiles – complete the process of filling out their profile – get five times the views.


55 million people use LinkedIn regularly.


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