Overall Plan

BEFORE (Prospect)

Aim = Get them to become a patron or sponsor (”Supporter”).

  1. OurTargetMarket:
  • Freelancers and home based business owners.
  1. Ourmessageto our targetmarket:
  2. Aspect Avenue provides a regular podcast, a membership website, information, and resources. These are all based around business advice and guidance, intended for freelancers and home based business owners.
  3. Themediausedto reach ourtargetmarket:
  • The Freelancer’s Friend Podcast
  • LinkedIn Strategic Networking
  • Facebook Groups
  • Email Marketing
  • SEO
  • LinkedIn Advertising…?
  • Snail Mail for existing customers…?

 

DURING (Lead)

Aim = Get them to stay as a Supporter.

  1. Ourleadcapturesystem:
  • The Podcast.
  1. Our leadnurturingsystem:
  • Marketing Farmers.
  • START OFFERING THE FREELANCER’S FRIEND EMAIL FOR TIPS IDEAS AND MORE!
  • Weekly email campaign, “On the Avenue”
  • Continuous follow-ups.
  • Marketing Infrastructure.
  • Shock and amaze hot leads.
  • Outsource lower tasks ASAP.
  1. Oursalesconversion strategy:
  • Consultative, advisory selling.

 

AFTER (Customer)

Aim = Keep them as a customer; increase LTV; encourage referrals.

  1. Howwedeliveraworld classexperience:
  • Help Supporters to be involved.
  • Add theatre to the service.
  • Tell them the trouble I go to.
  • Systemise all aspects of the business. Prepare for exit.
  1. Howweincrease customer lifetimevalue:
  2. Introducing more and higher priced products/services for existing Supporters.
  • Continuously tracking and improving the key numbers.
  1. Removing any polluted revenue/Supporters and focusing on my tribe/fans.
  2. Howweorchestrateand stimulatereferrals:
  • Ask customers how they’re getting on. If good (or after we then make it good for them) ask for the referrals.
  • Create indirect joint ventures, using vouchers etc.
  • Build brand equity.