Post-Broadcast Process

  • Re-use the trailer graphics and Audiogram.
  • Continue to seek media coverage, full reviews etc. in the weeks after the episode’s release.

Announcements, press coverage, and promotions

Wait for 24 hours…

  • Send the Guest Sharing Packto the guest via WeTransfer
  • Email List (scheduled for Friday in the weekly email)
  • LinkedIn
  • Facebook
  • Press coverage

Long lead press: Part of the process is getting press coverage. A longer amount of time (around 3 months) should be allowed for any major, national press or publications of that caliber and reach.

Short lead press, is the relevant blogs and magazines smaller than mainstream and leading ones, and online promotion sites/platforms/services, local press/media…etc. Lead time for these kinds of channels is normally a few days to a few weeks.

The idea is to push our promotion to as many of these publications and channels as possible.